KumKum Bhagya is Ekta's new offering on ZEE TV.

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Ekta Kapoor’s new offering KumKum Bhagya resolves around the life of a mother who runs a marriage hall (named KumKum Bhagya) and lives with the hope of seeing her two daughters happily married one day. It is Inspired by Jane Austen’s classic ‘Sense and Sensibility’. KumKum Bhagya is all set to replace Ekta’s other show Pavitra Rishta which will shift to 6:30 pm slot.

Sriti Jha of Saubhagyavati Bhawa and Balika Vadhu fame will be playing the elder daughter Pragya while Shabbir Ahluwalia will be playing the role of a Rockstar opposite Sriti. KumKum Bhagya is the passionate story of love. The story is set in Chembur, Mumbai and it is like mini Punjab. Supriya Raina Shukla is playing the concerned mother who hunts for a prospective son in law. Khamoshiyaan Actress Mrunal will be playing Sriti’s younger sister in the show.

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